Denmark has long been at the forefront of this area with regards to expertise and technology. The arrival of nanotechnology opens up an entirely new market, making it very important for the Danish businesses to develop accordingly and use the potential that nanotechnology offers. Especially within the area of nanobiosensors, which is considered crucial when it comes to creating safe and healthy foods, there are many development possibilities for Danish businesses. For example, new nanoscale sensors enable one to conduct tests on a wider range of pollutants in a more efficient and accurate manner. For the Danish industry, this means that new businesses can be established as well as strengthening the already existing industry with new insights and development possibilities. The European Commission considers this as one of its key focus areas.